, , ,

MODO Style for 2017

MODO 2017

Take a peek at the new MODO line for 2017! MODO is a socially responsible company, and donates a frame for every one that they sell.


, , , ,

Inventory Reduction Sale Through October 2016

All frames and sunglasses are on sale now through the end of October. Find a great selection of Oakley, Maui Jim, Smith, and SALT Optics on sale 20-60% off. Stop in soon for the best selection.

, , ,

New Virtual Eyeglass Shop

Visit our new virtual eyeglass shop where you can select one of the models or upload your own image to try on fashionable frames and sunglasses. Find one you love? Buy it online and have it delivered to your door. Need them adjusted later? Stop in to our brick-and-mortar shop for a free cleaning and adjustment.




Image credit: Four Faces of Fashion, by Suzi Coleman

, ,

2016 Spring Sunglass sale!

Our sunglass sale runs the entire month of April! If you’ve been waiting for the perfect time for a cool pair of shades, prescription or non, now is your time. All sunglasses will be 20% off. Stop in today for the best selection!

Preview some of our sunglass styles here:  You Need Sunglasses 2016

*Video credit: You Need Sunglasses 2016, by Suzi Coleman

The secret to ultra-clean eyeglass lenses

If you’re tired of looking through a hazy film that used to be your sparkling, clear eyeglass lenses, you’re not alone. Today’s lenses, though often scratch-coated, are susceptible to minute cleaning scratches that build up over time and obstruct your view.

Rinsing your lenses under very warm tap water prior to cleaning is always best. If you don’t get the dirt off the surface you’ll only rub it in with whatever you choose to clean them with. We love blue Dawn dish detergent as a degreaser, and you should use a tiny bit between your fingers and the lenses, and even on the nose pads and the rest of the frame. If you have a great anti-reflective or mirror coating, you can shake briskly, and most moisture will slide off easily. Use a microfiber cleaning cloth to absorb any remaining liquid. As an aside, your microfiber cloth should be cleaned regularly, either washing by hand with blue Dawn, or with your regular laundry. Avoid using fabric softeners, as it will absorb into the cloth, which you’ll then have to replace. Air drying is recommended for cleaning cloths.

When wearing eyeglasses, body oil will build up on the surfaces. Body oils are slightly acid, and the combination can reduce the life of your lens coatings. If you keep the oils off the surface, your eyewear will last longer. Coatings are also of differing quality, so some of the lens coatings will start to separate sooner than others. We almost exclusively use Good Housekeeping-approved Crizal coatings, which come with a 2-year manufacturer warranty against defects.

We also recommend that you stay away from paper products for cleaning your eyeglasses, including those in packets that are made from wood fiber. Strong chemicals can also spell disaster for today’s lenses, so avoid using products that include ingredients such as ammonia.

We have an ultrasonic eyeglass cleaning machine in our office as well, so if you have stubborn dirt trapped around your nose pads or between the frame and lenses stop in and we will be happy to clean them. Like jewelry cleaners, the machine produces tiny bubbles from sound waves that help remove dirt particles from cracks and crevices.

Image: UltraClean by Suzi Coleman

Suzi Coleman loves finding the best fit for individual customers and has been a licensed optician in the state of Arizona since 1981. Currently practicing in Flagstaff, she is the current Secretary of the Arizona State Board of Dispensing Opticians.

New Smith Designs

For our discerning customers who love the Smith Optics ophthalmic line of metals and handmade acetates, we introduce fresh designs for the season.

Featured here is the blue crystal Maddox, a smart and vibrant addition to our collection. Built for a smaller, more angular face, this rounder shape is the hit of the New Year! If Harry Potter wore glasses as an adult, these would definitely perk up his eyewear wardrobe.

Stop in and view all our new styles!

Image credit: Maddox, by Suzi Coleman


FlagStaff: Be true to your school

TELC_School_PDA500x500-300x300Show your school spirit, and enter to win $1,000 in school supplies for your favorite school!

The Eye & Laser Center of Flagstaff needs your help in supporting local K-12 schools. Parents and educators are often responsible for stocking classrooms with basic school supplies. Inspired by this selfless giving, the Eye & Laser Center presents the Hometown School Spirit Award.

To vote, visit the Eye & Laser Center‘s Facebook page between August 15th and September 30th, 2015. Nominate your favorite school by writing a brief story explaining why your school should win the $1,000 prize. It’s fun, easy and helps support your local schools. Voting is open to all Flagstaff residents.

In addition, the Eye & Laser Center is offering 15% off Lasik procedures for educators, and 20% off eyeglasses for all students. This promotion ends September 30th.

Image credit: The Eye & Laser Center’s Hometown Spirit School Award


Green Eyewear by Thomas Trauth

GreenFFAWhen Thomas Trauth designed this line for both men and women, he wanted to be environmentally responsible. These beta-titanium frames leave behind a very small carbon footprint due to a brilliant style of manufacture. You’ll find that the majority of the frames do not require screws, because of the German-designed hinges that incorporate small disks or barrels. The frames are super lightweight, and come in a variety of colors to suit the most fashion-conscious individual. Stop in to see our entire collection!

Related link: http://www.freeformeyewear.com/be_responsible.html

Image credit: Freeform 943 in Marsala, by Suzi Coleman